When Tiger Woods’ name comes up, a slew of well-known brand collaborations quickly follows. The list of illustrious partners who have decorated and connected themselves with this recognized figure of the sports world reads like a roll call of major companies, including Nike, Rolex, and TaylorMade.
Who is Tiger Woods
Tiger Woods is a renowned Golf and entrepreneur personality that is known for his competitive career since 1996. He achieved 106 worldwide wins and 15 majors on the course which reflected his success.
What Makes Him so Rich
Tiger made £55 million in the year 2021 despite buying up a golf club. This money was enough to place him as the 14th highest-paid athlete in the world. Wonder how? Well, all credit goes to his collaborations with more than a number of companies, such as Gatorade, TaylorMade, Monster Energy, Rolex, and of course Nike, have earned him the big part of his wealth.
This lineup’s addition of Gatorade was not an exception. Gatorade, a behemoth among sports drinks, saw an excellent chance to work with Tiger Woods at the height of his career.
In 2007, the development of “Tiger Focus,” a sports drink bearing Woods’ signature, marked the official beginning of the partnership.
How the Things was
Woods commented through NBC News on this historic five-year partnership,
As per his words with the NBC news “Does not matter whether it is training or competing, I always involve Gatorade while I am creating new game strategy. This is perfect for me. In the upcoming few days, I am going to launch my own signature product. With this, I am really looking forward to working with Gatorade in order to launch more sports performance drinks in upcoming years.
What Changed the Story
But when 2010 rolled along, the narrative took a depressing turn. Following the exposure of his personal transgressions, Woods’ career’s brilliant aura began to fade. Gatorade, AT&T, and Accenture said goodbye to business relationships with Woods. Gillette also joined the dissociations in a deluge.
The collapse of a masterfully crafted facade, which revealed Woods as a serial cheater with claims of more than 120 women, led to Gatorade’s decision. There were significant aftershocks. The consequences on the bank account were a difficult pill to chew.
When the collaboration failed, Woods, who had been on the verge of a transaction for up to $100 million, found himself empty-handed.
Bit From the News
A PepsiCo Gatorade spokesman discussing this incident in 2010,
We have made the decision to end our collaboration with Tiger since our marketing strategy no longer features him. But we’re still strong in our commitment to the Tiger Woods Foundation. We send him our best wishes.
Loss and Celeb World
Woods’ televised presentation was a measured and succinct response to this chapter’s startling content. The absence of sponsors left a hole that resulted in an annual loss of around $100 million on average.
Tiger Woods’ journey through the business partnership hallways leaves an unforgettable story, complete with sky-high achievements and depressing low points. The decision to partner with Gatorade serves as a symbol of a turning point in his illustrious career and shines a harsh light on how fleeting celebrity and sponsorships can be.
Regrets and Support
Woods quickly expressed regret for his actions at the tightly guarded, tightly supervised broadcast event. He was, however, out of the public spotlight for over 3 months when, after the revelation of his indiscretions, he wrecked his automobile.
The golfer lost about $100 million annually on average as a result of several sponsors quitting him. Other businesses, like Electronic Arts, choose to keep supporting Woods, however.
Conclusion
Summing it all up, it can be said that celebs and their brand collaborations are not as fascinating as it seems from far. Things can change rapidly with the time and you being updated with it is important. Without a trustable partner and platform, you cannot be updated and aware about the news. And if you are a true sports fan and want to get the latest news and information on time then Sportzhike could be your destination. Here, our professionals team would keep you informed and intact with the latest and trendy news. We are an emerging platform with focus on sports and its relevant news. So be with us for more updates.